Head on over to the Friendship site to print a 75c or 55c coupon!
Once you click the print coupon button you will be prompted to answer whether you currently use Friendship products. If "No" you will print a 75c/1 IP, if "Yes" you will print a 55c/1 IP.
Here's your deal at Shoprite (8/29-9/4):
FREE-Friendship Sour Cream $1.49-75c/1 IP
39c- Friendship Sour Cream $1.49-55c/1 IP